The Discovery Phase of client engagement begins with a thorough review of your business objectives and vision. This enables us to determine the big picture and scope of your project. With our expert understanding of the natural products industry and mechanics of new product development and marketing, we help clients identify/confirm their target markets and competitors. This sets the stage for effective brand strategy development. 

In preparation for the Development Phase of engagement, we then work one-on-one with clients to identify logistically advantageous raw materials sourcing and manufacturing solutions. Developing strategic costing and pricing objectives is our next step then in creating your commercially feasible revenue model. 


If your organization is a startup, you may also choose to lean on our experience to help prepare you for raising capital for your venture. For clients whose projects are already funded, we may be of assistance determining when future infusions and sources of cash may become necessary, and planning accordingly. This will be based on your goals defined in the next stage of our work together, during Development Phase.