Since 2007, Drew Saber has managed development and/or launch of over 50 products in the Functional Food & Beverage, and Health and Wellness industries. Here are a few of the highlights:
Celtic Sea Salt®
Provided Competitive Market Analysis and strategic growth plan for this 38-year old legacy brand, identifying market expansion opportunities in the Natural and Conventional Salt Channels.
Coffee Blast® Brain Boosting Formula
Provided novel ingredient selection assistance and supply sourcing, label development/FDA compliance review, and technical marketing copy for this innovative healthy sweetener, designed specifically for coffee, containing cognitive-enhancing herbal and amino acid components.
Superfood Chocolate Chip Cookie Mix®
Provided sourcing for key ingredients, nutraceutical components, nutrition facts data analysis, and label development/compliance review for this innovative "nutraceutical" cookie mix, containing immune system-supportive beta-glucans/polysaccharides, derived from medicinal mushrooms such as Shiitake and Maitake.
"Better for you" coffee product marketing assistance and Quality Assurance laboratory testing management (focused on assurance of "zero mycotoxins", and ORAC/ antioxidant activity). Resulted in marketing messaging that promotes product's superior cleanliness compared to competitors, as well as its high ORAC (Oxygen Radical Absorbance Capacity) score.
Solved Hemp Protein-concentrate supply issue for this product, be re-sourcing a unique, organic, 70% organic concentrate powder from an international supplier, previously unavailable to the company.
Provided Structure-Function health claims review and marketing copy contributions for dozens of key products on this site, resulting in strengthened product descriptions, and strong FDA compliance for the those products.
David Wolfe Foods® Blue Pigment Phycocyanin
Sourced and contracted private label production for this novel, blue-pigmented powerhouse antioxidant, derived from blue-green algae.
Cacao of theNow™/ UpCups™ Herbal Chocolate Superfoods
Formulated and developed innovative healthy chocolate products containing Chinese tonic herbs, providing specific health benefits; libido, energy, endurance, and immunity.
Nutrition bar pro bono Corporate advisory, regarding: ingredients/formulation, co-packer establishment, packaging, executive summary creation, investor deck development, and growth capitalization.
Beauty Blend™ Topical scar Treatment
Medical device product and business development assistance for novel, non-invasive scar and wrinkle therapy. Managed contract manufacturing sourcing and development, packaging prototype development, and FDA regulatory protocols, including sourcing for compatibility and stability testing firms, and documentation process research for Quality System development.
Body Ecology® Kefir Starter Culture
Managed probiotic functional analysis of company's prior formula, resulting in improved reformation and efficacy. Re-sourced supply chain, helping secure U.S. supply and manufacturing contract.
Tia's Gluten Free™
Advised company during early development regarding co-packing and distribution expansion. Sourced co-packer and assisted negotiations resulting in manufacturing contract and ability to scale with national distributor.